Filstar Distributors Corporation, the country’s exlusive distributor of Bic Writing Instruments, was awarded Distributor of the Year 2011 during the 2nd BIC Distributors Summit held last March 6, 2012 in Kota, Kinabalu, Malaysia.
The award was based on the tremendous 27% growth in purchases made by Filstar in 2011 and the huge 22% contribution of the Asian range (RS2, BU3, GL1 and GL2), and because of this, sales for BIC products rose to a whopping 17% growth.
Filstar acquired the exclusive distributorship of BIC from France in 2001. Over the years, Filstar was aggressive in pushing Bic Writing Instruments which boast of a tropicalized ink that adapts well to the Asian climate. Efforts included strategic merchandising displays in retail stores, exciting promotions to customers, sampling activities in schools all over the country and creative writing workshops for elementary and high school students.
This is a press release.