Small and big businesses have their own attractive way to introduce their products. Not many people are wiling to buy a new product in the market unless they’ve proven it’s worth the price. Normally, people look for reviews and ask consumers who tested the products before placing an order. The classic example is giving out cigars sampler to allow them to test drive before they finally introduce into the market.
You need to invest in order to earn in return. This marketing strategy really works both for consumer and manufacturer. Consumer will have its way to discover if the product is worth for every penny spent. While for manufacturers, it is their chance to build customers and eventually make sales for loyal customers in the future.
Those who experience the test drive most likely want to buy the product. Many businesses have a successful result because giving out samples establish a new relationship between business and consumer. The many pros of this strategy makes it more a win win situation.