Launch of e-commerce site marks Malayan Insurance’s celebration of 83 years of Lifestyle Insurance Leadership

RCBC Plaza, Makati City, February 26, 2013 – Malayan Insurance affirmed its undisputed leadership in the non-life insurance arena with the launch of its exceptional new e-commerce site coinciding with the company’s 83rd anniversary celebration, held recently at the luxurious Hexagon Lounge.

The celebration was a testament to Malayan Insurance’s undeniable ability in providing paramount and far-reaching lifestyle insurance products and services they have been renowned for over eight decades, while espousing technology and innovation through the launch of another groundbreaking digital facility: the Malayan Insurance E-commerce site. To adapt to the dynamic demands of this generation, the newly-launched site vows to provide the most complete solution to availing the right kind of insurance for specific needs in an instant, while adhering to the same dependability that Malayan Insurance stands for.

Now, security has become synonymous to ‘accessibility’ as the comprehensive online site also offers a quick and easy payment process, accepting credit card and Bancnet transactions. Now, Malayan Insurance products do not only save lives and property, but also their customer’s time with applications, payments, and even claims that can be done online. Indeed it keeps innovating as preceded by the launch of the country’s digital first: Malayan Insurance products available in Facebook.

The highlight of the program was an interactive and entertaining walk-through of their e-commerce portal along with the ease and efficiency that the site provides its growing customers. The President and CEO of Malayan Insurance, Ms. Yvonne Yuchengco was present during the event while Mr. Paolo Yuchengco Abaya, the company’s Vice President for Sales, opened the splendid affair. Distinguished guest, certified marketing professional and the head of McCann Worldgroup, Dr. Donald Lim, presented an elucidating talk on the power of current digital marketing efforts and how it can drive businesses up further.

As an added treat, MICO the Tiger, Malayan Insurance’s official mascot, was introduced as an integral part of the e-commerce portal. The delightful characterization articulates that Malayan Insurance is here to stay as the leader of its trade by adhering to its tested systems, while adapting to modern trends in order to address present market’s demands.

The awe-inspiring assortment of lifestyle products that Malayan Insurance has introduced defines the company’s ability to address every individual’s needs, customizing preferences, status and sensibilities. The Total One Protection (TOP) gives utmost personal accident insurance and the more specific Golfers Insurance caters to enthusiasts of the sport who recognize the risks entailed in it. The Photo RX is for photographers to secure their expensive photography equipment, while the Travel Master addresses the needs of globetrotters who understand the risks that may come, especially when visiting a foreign country.

Apart from insurance for lifestyles and hobbies, Malayan Insurance also caters to the needs of the family, with the Home Protect and Automaster, which secure homes and cars especially during unfortunate events and natural disasters. There is also Business Protect, which is a must for securing one’s livelihood and enterprise and for this generation’s heroes, the OFWs, the Seaman Secure and the OFW Insurance to ensure that their loved ones are always secure at any given time.

More than these beneficial and remarkable products, the Malayan Online’s i4u Greeting Card was also touted as the best gift for loved ones today as it is certainly more than just an e-card. It allows you to gift those you care about with insurance that covers personal accident – indeed a unique and inexpensive way of sending your warmest greetings to your loved ones.

At the launch, guests were treated to unique pocket activities and got instant portraits from talented caricature artists. Everyone took home tokens of appreciation plus a stomach-full of enjoyable food, and laughs from the dynamic performance of the Silly People’s Improv Theater or SPIT. Three lucky guests went home with raffle prizes – a coveted Canon Powershot Camera, a divine Samsung Tablet 7.0 and a special early bird surprise! The momentous event had comedian extraordinaire, Gabe Mercado, as its host.

To learn more about Malayan Insurance, its products, services and indefatigable commitment to empowering and safeguarding every Filipino, visit Malayan e-commerce site at and . You may also check their Facebook store: